According to the Pew Research Center, Generation Z consists of a group of cohorts between 1997 and 2012. The Generation Z age range in 2021 is between 24 years old and 9 years old. Some other researches, stating 20 years lapsus for each generation, locate this generation between 1996 and 1916. For them, the Generation Z age range in 2020 is between 24 years old and 4 years old.
While some other big firms count more loosely, from 1995 to 2010 or 2009, the Cambridge Dictionary defines them as “the group of people who were born in the US and Western Europe after 2001”.
The last generation labeled so far, Generation Z is arguably the most interesting to analyze at the moment.
When it comes to Generation Z there is one focus and common agreement. If the precise starting and finishing years will be analyzed and discussed in the years to come by further studies, everybody recognizes that Generation Z is the first generation of digital natives and this is their main characteristic and what differentiates them the most from previous generations.
From the political point of view, Generation Z does not remember 09/11 and the only American president they knew when they came to age is Donald Trump. They grew up with the Afghanistan occupation, war on terror, and multiculturalism.
Another enormous difference between Generation Z and any other generation before is that this is the first global culture, which makes them more open-minded and tolerant towards differences (in terms of culture, ethnicity, religion and gender) than any other generation.
There is a lot of great things to say about this generation. They don’t smoke, are less interested in consuming alcohol and drugs. Partying all night long does not attract them either. They live a healthier lifestyle and prefer to gather with friends at home and do different activities together.
The downside? The screens.
They are the generation that spends more time behind their tablet or phone. Funny enough, their great grandparents were called the silent generation (because they were the parents of the noisy Baby Boomers), Gens Zers receive the same name, but in this case, because they are actually silent while looking at their phones (big time). Smartphones and iPhones everywhere, another nickname for this generation is the iGeneration.
Their life seems to be shaped by their relation to mobile technology. They don’t know the world without constant connectivity, on-demand entertainment, and social media. They can naturally integrate offline and online experiences (so much that they can’t distinguish between friends that they physically know and their online friends) and are completely used to cross-reference diverse sources of information, making them a hypercognitive group of young people that can keep their attention on one specific thing less than previous generations. Although this can be concerning, it can be a pro when it comes to multitasking and all the characteristics stated above, crucial in the future job market.
Their management of technology sets them apart from previous generations, which empowers them as they can be highly influential for people of all incomes and ages since they can influence their consuming behaviors by social media advertisements.
There is a very interesting multigeneration connection. As they are the offspring of Generation X they have pretty similar characteristics with this generation, although they can also be cynical, they are not rebellious but conservative and cautious. Like their parents, they are autonomous and like to figure out things for themselves (but we can guess, with a how-to video on YouTube).